Win or Learn to $1M: Jaci Russo Shares Her Expertise on Running a Branding Agency
If anything, listen to this interview just to hear how Jaci Russo was treated at her former employer when she had her first baby. It will make your jaw drop. It’s an experience that makes you want to vent frustration at how women are treated in the workplace.
But from that experience, she received advice from her father-in-law (“Nobody ever gets ahead with a W2 job”) that pushed her to creating brandRUSSO, a branding agency that she still runs today with her husband. This discussion goes into how to work with your partner and significant other, as well as balancing motherhood and a busy career. She also provides valuable insight on creating a team that is happy working for you, and in turn creating happy clients in a 7-figure business.
Jaci is also a published author and sought-after speaker on all things branding, and has taught branding and marketing across the country. A woman of many achievements, she founded Brand State U, an affordable online learning platform for small businesses and do-it-yourself marketers and is a founder of the University of Louisiana’s NIL management program called ULTRA. Jaci is the proud mother of 4, dedicating much of her free time to helping civic organizations and nonprofits.
Notable moments:
02:23 – Jaci on branding agencies and getting specific
09:02 – What propelled her shift to freelancing
15:26 – Balancing entrepreneurship and motherhood
21:22 – Working with her husband
25:13 – Maintaining a 4-day work week
28:12 – Jaci reflects on her growth as a leader
31:16 – How industries are changing
38:06 – How to attract the right clients
46:10 – We’re going to win or we’re going to learn
Connect with Jaci!
He Said She Said Branding Podcast
Apple - https://podcasts.apple.com/ca/podcast/he-said-she-said-razor-branding-podcast/id1211830371
Spotify - https://open.spotify.com/show/416SozisakLklRWqDUeODo
He Said She Said Branding Book - https://www.amazon.com/He-Said-She-Branding/dp/1642251933
Brand Russo - https://brandrusso.com/
Podcast interview mentioned on the show: Katie Mares
