Bringing Her Business to $1M with Resilience, Perseverance, Consistency: Katie Mares

You need to start thinking about the female consumer when advertising your product. Katie Mares has been in a male-dominated industry for a long time, specifically the automotive industry. However, she realized that women hold most of the buying power in relationships and make purchases more than men. Tapping into the power that women have in a purchasing relationship, she decided to do some research on it and unlocked a whole slew of revolutionary insights. 

In this interview, you will learn about how Katie had side hustles where she worked three years non-stop, but it taught her that investing in herself was the best investment she could make. Her morning routine is also extremely important when working multiple jobs. According to Katie, entrepreneurship is the test of resilience, consistency, and perseverance. As a highly sought-after speaker, Katie has inspired audiences around the world to think differently about the female customer experience and leadership. The conversation dives deep into women and the psychology of buying, and why you need to always account for women in your buying strategy.

As a brand experience expert, Katie Mares knows firsthand the challenges organizations encounter as they strive to design a sustainable and effective program tailored for the female consumer. Using her experiences as a Chief Inspiration Officer, building company infrastructure, and designing customer experience programs, she is now a leading voice for positive, actionable change in the organizations with which she partners. 

Notable moments:

03:40 – Katie on what owning a car dealership means to her

14:11 – The gradual path to becoming a speaker/consultant

20:35 – How to hire and trust your team

24:28 – Financial goal setting

27:23 – Mindset work is a continuing journey

30:53 – Katie on investing in personal growth

34:13 – Customer service recovery and maintaining relationships

42:18 – How gender plays into her industry and focusing on solutions

Mentioned on the show:

Katie’s Website - https://katiemares.com/

Katie’s Book - CustomHer Experience - 

https://www.amazon.com/CustomHer-Experience-Importance-Tailoring-Consumer/dp/B0B4KVB3PJ

Connect with Katie!

LinkedIn: - https://www.linkedin.com/in/katie-mares-ctdp-mcatd-cpsa/

Facebook - https://www.facebook.com/katie.mares.16

Instagram - https://www.instagram.com/katiemares/

Second Chance Auto (Saint George, Utah) - https://www.getasecondchanceauto.com/