The 4 pages every Freelancer should have on their Website and WHY
As a freelancer, your website serves as your digital storefront, showcasing your skills, expertise, and services to potential clients. Whether you're a writer, designer, developer, or any other type of freelancer, I like to teach my clients that there are four key pages that you should include on your website at a minimum.
Homepage
Your homepage is the first impression visitors will have of your freelance business. It should be visually appealing, easy to navigate, and provide a clear overview of what you offer. Remember to speak to your ideal client and industry and use sentences with the word YOU. Using questions is also a good tactic for the homepage, like:
“Is your funnel rarely converting new leads?”
“Do you feel overwhelmed by the need to keep up with social media?”
“Would you like to save money by outsourcing your boring tasks?”
Use compelling imagery, concise messaging, and a strong call-to-action (lots of buttons!) to engage visitors and encourage them to explore further.
Services Page
This is a given. If someone ends up on your website, you want to take them off the homepage to your services page so they can really know why you are so awesome and why your skill set is perfect for them.
The services page is where you detail the specific skills and solutions you provide to clients. Clearly outline each service you offer, along with its benefits and outcomes. Use case studies, testimonials, or portfolio samples to demonstrate your expertise and build credibility. This page reassures potential clients that you have the skills and experience to meet their needs effectively.
Side note - if you want to list pricing, here is where you do it. I don’t recommend having concrete pricing. Instead, I recommend my clients say, “Fees/pricing/packages start at $x”.
About Page
The about page is your opportunity to tell your story, share your background, and connect with visitors on a personal level. Introduce yourself, explain your journey as a freelancer, and highlight what sets you apart from the competition. Share WHY you do what you do and why you love it, as well as values, passions, and motivations to humanize your brand and build trust with potential clients.
Contact
Another given, but seriously, if the client thinks this might be a good match - they need to figure out how to reach you. The contact page is where you make it easy for potential clients to get in touch with you. Include a simple contact form, along with your email address, phone number, and any other relevant contact information. Ensure this page is easily accessible from every other page on your website, removing any barriers to communication and encouraging visitors to reach out.
By incorporating these four essential pages into your freelance website, you can create a cohesive and compelling online presence that attracts clients, showcases your expertise, and builds trust with your audience. Take the time to craft each page thoughtfully, ensuring they accurately reflect your brand and effectively communicate your value proposition.
Remember, your website is an ongoing project that should evolve with your freelance business. Regularly review and update these pages to reflect any changes in your services, skills, or achievements. With a well-designed and strategically crafted website, you can position yourself for success as a freelancer in today's competitive market
